Privacy Policy

This Privacy Policy describes how HEPALYA (“Site”, “we”, “our”, or “us”) collects, uses, and discloses your personal information when you visit our website hepalya.com (“Site”), use our Services, make a purchase, or otherwise interact with us regarding the Site (collectively, the “Services”). In this Privacy Policy, “you” and “your” refer to any person using the Services, whether a customer, a site visitor, or any other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may need to modify this Privacy Policy, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised version will be posted on the Site, the “Last Updated” date will be updated, and we will take any actions required by applicable law.

How we collect and use your personal information

To provide you with our Services, we collect personal information about you from various sources as described below. The information we collect and use depends on how you interact with us.

In addition to the specific purposes described below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable Terms of Use, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information do we collect?

The types of personal information we collect about you depend on your interaction with our Site and your use of the Services. By “personal information” we mean any information that identifies, relates to, describes, or could be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you provide to us directly through our Services may include:

• Your contact details, including your name, address, phone number, and email address.
• Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information, such as username, password, security questions, and other information used for account security.
• Customer support information, including any information you choose to include in communications with us, for example when you send a message via the Services.

Some Service features may require you to provide specific information about yourself. You may choose not to provide such information, but that may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interactions with the Services (“Usage Data”). To that end, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access our Site and use your account, including device information, browser, network connection, IP address, and other information regarding your interaction with the Services.

Information we collect from third parties

Finally, we may collect information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment providers, who collect payment information (for example, bank account, credit or debit card details, billing address) to process your payment, fulfill your orders, and provide the products or services you requested, in order to perform our contract with you.

When you visit our Site, open or click emails we send, or interact with our Services or ads, we or the third parties we work with may automatically collect certain information using web tracking technologies such as pixels, web beacons, software development kits (SDKs), third‑party libraries, and cookies.

All information we receive from third parties will be processed in accordance with this Privacy Policy. See also the section below: “Third‑party websites and links.”

How we use your personal information

• To provide products and services. We use your personal information to provide the Services and perform our contract with you, including processing payments, fulfilling orders, sending account- and transaction-related notifications (purchases, returns, exchanges), creating, maintaining, and managing your account, arranging shipment, facilitating returns or exchanges, and providing other account-related features. We may also improve your shopping experience by allowing Shopify to associate your account with other Shopify services you choose to use; in that case Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal data for marketing and advertising purposes, including sending marketing, promotional, and campaign communications by email, SMS, or postal mail, and showing ads for our products or services. This may include using your personal data to better personalize Services and advertising on our Site and other websites. If you reside in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.
• Security and fraud prevention. We use your personal data to detect, investigate, and take action regarding potential fraud, illegal activity, or other wrongdoing. If you choose to use our Services and create an account, it is your responsibility to protect your account information. We strongly recommend that you do not share your username, password, or any other credentials. If you believe your account has been compromised, please contact us immediately. If you reside in the EEA, the processing is based on our legitimate interest in keeping the Site secure for you and other users, pursuant to Article 6(1)(f) GDPR.
• Communications with you and service improvement. We use your personal data to provide customer support and improve our Services. This is based on our legitimate interest in responding to your requests, providing efficient service, and maintaining our business relationship, pursuant to Article 6(1)(f) GDPR.

Cookies

Like many websites, we use cookies on our Site. For more information about the cookies we use in connection with our Shopify store, please see https://www.shopify.com/legal/cookies. We use cookies to operate and improve our Site and Services (including by remembering your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our Site to better tailor Services, products, and advertising on our Site and other websites.

Most browsers accept cookies by default, but you can configure your browser to delete or refuse cookies via its settings. Please note that deleting or blocking cookies may degrade your user experience and make certain Services, including some features, unavailable or not function properly. Additionally, blocking cookies cannot fully prevent the sharing of information with third parties such as our advertising partners.

How we share personal information

In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes, and other reasons set forth in this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
• We work with business and marketing partners to provide services and display advertising. These partners will use your information in accordance with their own privacy policies.
• When you instruct us, request, or otherwise consent to disclosure to third parties, for example to deliver products or through your use of social media widgets or login integrations.
• With our affiliates or within our corporate group, in our legitimate interest in operating a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce Terms of Use, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal and sensitive personal information about users to the recipients listed above for the purposes described in the “How we collect and use your personal information” and “How we share personal information” sections:

Category / Recipient categories

• Identifiers such as basic contact information and certain order and account information
• Commercial information such as order details, purchase information, and customer service information
• Internet or network activity, such as Usage Data
• Geolocation data determined by IP address or other technical means

Recipients:

• Service providers and third parties that perform services on our behalf (such as ISPs, payment processors, order fulfillment partners, customer support partners, and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose your sensitive personal information without your consent or for purposes such as inferring characteristics about you.

Third‑party websites and links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms of use. We do not guarantee the privacy or security of those websites and disclaim responsibility in that regard, including for the accuracy, completeness, or reliability of the information they contain. Information you post in public or semi‑public spaces, including content shared on third‑party social media platforms, may be visible to other users of our Services and/or those third‑party platforms, and may be used without restriction by us or by third parties. The inclusion of such links does not, by itself, constitute endorsement of the linked content or its owners or operators, unless otherwise stated on our Services.

Children’s data

Our Services are not intended for children and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who provided us with personal information, you may contact us using the details below to request deletion.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell” (as defined by applicable law) the personal information of individuals under 16.

Security and retention of your information

Please note that no security measure is infallible and we cannot guarantee absolute security. Information you transmit to us may be vulnerable during transfer. We therefore recommend that you do not use insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on various factors, including whether we need the information to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. These rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

• Right of access / knowledge: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.
• Right to erasure: You may have the right to request that we delete personal information we hold about you.
• Right of rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability: You may have the right to receive a copy of personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to exceptions.
• Restriction of processing: You may have the right to request that we stop or limit the processing of your personal data.
• Withdrawal of consent: Where we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Appeal: If we refuse to act on your request, you may challenge our decision by responding to our refusal.
• Communication preferences: We may send you marketing emails, but you can unsubscribe at any time using the unsubscribe link in our emails. Even if you unsubscribe, we may still send you non‑marketing emails such as account- or order-related messages.

You can exercise certain of these rights as described on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. Before responding to your request, we may need to collect information about you to verify your identity, such as your email address or account details. As permitted by law, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request, we will require proof that you authorized the agent and may ask you to verify your identity directly with us. We will respond to your request within the time periods required by law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. If you are not satisfied with our response, depending on where you live you may be able to appeal our decision by contacting us or by filing a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities here.

International users

Please note that we may transfer, store, and process your personal data outside your country of residence. Your personal information may also be processed by employees, service providers, and third‑party partners located in those countries.

Contact:
support@hepalya.com